Ars Technicom June 18, 2012 8:19pm PT Google is rolling out a major update to its Android software that removes ads and other tracking tools from the apps it supports.
The feature is called Ad Block Plus, and it comes to Android 4.1 Jelly Bean, the latest iteration of the mobile operating system.
It’s the first time that Google has rolled out an update that removes all ads from an app’s interface and replaces them with a more natural interface.
This feature is one of several features that Google is trying to address as part of its efforts to improve its mobile software ecosystem.
The company is rolling the feature out to new Android versions on a rolling basis, and this update should arrive in the next couple of weeks.
The move to a more neutral interface for ads in Android is expected to help Google better serve advertisers.
Google has long struggled with ad blockers on Android.
In a blog post announcing the new update, Google explained that the new feature removes “the most common and harmful types of ad blockers that can be found in the Google Play Store and the Google Ads app.”
The ad blocker list includes ad blocking software from third-party apps and apps from third parties, such as Adobe Flash and the popular Facebook-owned Messenger.
Google is also pushing a new privacy option that lets users disable AdBlock Plus.
Users will also be able to disable tracking.
This new version of Android adds several new features, including the ability to enable and disable tracking for individual apps.
Google also has a new setting in the Settings app called Privacy, that allows users to opt out of ad tracking.
The new feature does not replace AdBlock, which is available on iOS, and the company has not confirmed if the new privacy setting will be used on other platforms.
Google’s decision to remove ads is part of a broader effort to address issues with tracking in Android.
AdBlock also removed the ability for apps to ask users to agree to certain types of data collection, including data collected from apps and from their location.
Google said it had disabled AdBlock in the Play Store since March 2011, after its software was introduced to Android.
Google, however, had removed AdBlock from the iOS app store in June 2011.
Google changed its mind and enabled AdBlock again in the App Store in November 2011, according to a blog from the company.
Google updated the AppStore in February 2012, and Google also added a privacy setting to the Settings menu, which now allows users the ability “to opt out from receiving certain types (or types of) ad targeting information.”
Google’s announcement also included the ability of users to disable certain types and the amount of tracking they can disable.
Google told Ars that it will continue to remove tracking from Android applications, apps on third-parties’ networks, and mobile web sites, including sites like Facebook and Google+.
Google also announced that it would no longer allow advertisers to “push to users” the “preferences” in the settings of apps.
The privacy settings in the Android settings have been updated to allow users to set a limit on the amount and types of advertising that Google can show on an app.
This setting is not yet available in iOS.
Users can also opt out on Android apps directly from the Settings page.
The Google Play store has long had a track record of blocking ads, as it has since the days of Google Maps, Google’s mapping application.
In 2011, Google made changes to its ad policies that included allowing ad-supported apps on Google Play to block advertising, and adding a new category called “no ads” that only allowed ad-free apps.
Ad blocking has been an ongoing battle for Google.
Earlier this year, a class-action lawsuit was filed against the company in the US district court for the District of Columbia over its removal of advertising.
Google responded to the lawsuit in November, saying that it had “made significant progress” in ending the practice of ad blocking on Google.
Ars Technichum reached out to Google for comment, but did not receive a response in time for publication.