This week, we asked the eCommerce community to weigh in on a survey on which areas of their online business they recommend consumers do the most.
We asked for questions about eCommerce content, products, and services and the products and services users would like to see from their eCommerce sites.
“I think that the consumer should go to the most popular areas of your site.
I think that you should focus on the products that people want,” said Andrew Tumil, CEO of ecommerce consultancy Datalabs.
“The consumer should be able to go to your site, find what they want, and then make the purchase.”
Datalab also suggested that users who spend a lot of time on your website should pay close attention to the search terms and keywords associated with that particular area of your store.
“If you’ve got a lot keywords and you want to focus on those keywords, you can use search engines to rank them high in Google,” said Tuml.
The most popular search terms listed in the survey are: “What’s the best ecommerce site?”, “How do I rank for this search?”, “What are the top 5 best eCommerce search terms?”, “Which of the top 10 best e-commerce sites do you use?” and “What keywords do you think are the best to rank for your business?”
In all, more than 70,000 answers were received.
Here are some of the most interesting results.1.
“Where is the best place to buy things?”2.
“Which product category is the most relevant to my business?”3.
“What products should I search for in search?”4.
“How long do I need to make the decision between a good deal and a great deal?”5.
“Is there a better place to go for free shipping?”6.
“When is the next best place for my online business?”7.
“Should I use a free service to increase my profits?”8.
“Do I need a marketing strategy?”9.
“Does it really make sense for me to invest more in ecommerce?”10.
“My customers are buying products, not me.
What should I focus on?”
The survey found that consumers who spend time on eCommerce are much more likely to use Amazon than others.
“I have a good friend who has a business that sells products on Amazon,” said Brian Jarrell, CEO and cofounder of Datalaps.
“She spends a lot time on Amazon, so when she sees people buying products on her site, she likes to tell them, ‘You’ve got to go on Amazon.'”
While Amazon has long been the most frequent place to find products, Jarrell said the survey shows that other services, such as Shopify, are also popular.
“I think Amazon is where people buy most of their stuff, but I think the majority of people buy products on Shopify,” he said.
“Amazon is where most of your customers are,” said Mark Karpinski, CEO at Search Engine Land.
“You can do a great job with search engine optimization on Amazon.
But if you want people to actually go to Amazon, then you have to work with search engines.”
More than two-thirds of respondents said they would pay more money to be able make a purchase with Amazon, which suggests that a large chunk of customers are opting to pay for more features.
“If you’re a small business, you might want to do some extra features on Amazon because they might be a little more expensive,” said Chris Jones, founder of the site Shopify.
“But if you’re in a multi-million dollar business, it’s a no-brainer.”
The survey also found that the most commonly searched term for eCommerce was “Where can I buy things online?”
The most popular products were apparel, shoes, and electronics, while the most searched product categories were “What should I buy for my office?” and apparel.
The second most common category of products was “How to get products from Amazon.”
It’s a great time to be an eCommerce entrepreneur, said Ryan Stolzenberg, owner of the online marketplace Shopify .
“I’m not a huge fan of the idea that a good business will be established in a vacuum,” he added.
“We have to make sure that we’ve got enough of the things to meet the demand that we have, and that we’re also delivering on our promises.”
If you’d like to read more about how we conduct surveys, see the full report, or ask a question, follow us on Twitter or Facebook, or email us at [email protected]